This New York Times article is a delightful exploration of the best rhetorical devices that we can use in speech and writing. Some of them, like alliteration, are so simple that even an eight-year old could use them. Yet even the simplest alliteration can add a touch of flair to our writing and give us a vital edge in English and GP exams. Take for instance, “a courageous, committed and cohesive team”. Say it out loud with crisp, clear pronunciation. You will realise that it is very down-to-earth, straightforward language, yet it has such a lovely ring to it.
LONDON — Slogan is an ancient Gaelic word. It means, or at least it meant, battle cry.
When medieval Scotsmen were charging their enemies in remote and warlike glens, they would shout the name of their clan or their chieftain again and again and again. “Campbell! Campbell! Campbell!” or “McDonald! McDonald! McDonald!”
These days, in the battles of global corporations, there’s slightly less killing, and certainly fewer kilts. But otherwise it’s pretty much the same clamoring to be heard above the competitive fray.
Imagine an army of Apple employees, brandishing iPhone 6s and bellowing “Bigger than bigger!” as they storm a counterattacking legion of Samsung smartphone reps wielding Galaxy S5s and urging one another onward with “The next big thing is here!”
For enquiries on GP tuition by the blogger, a First Class Honours grad from NUS, please call/text 98392152 or click ‘About the Tutor/Testimonials’ above. All lessons on a one-to-one or two-to-one basis. Secondary English tuition and Personal Statement Editing services also available.
For GP model essays, click here.